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Cost of Living

Why Did Timaru's Food Prices Just Fall Off a Cliff in 2014?

While KiwiSaver hardship withdrawals spike nationwide, historical data from Timaru reveals something strange: food price readings that halved overnight in 2014. The story behind the numbers shows why not all data drops are good news.

2026-02-16T21:58:19.778983 Stats NZ AI-generated from open data

Key Figures

15,445
Timaru food price index, 2013
A stable reading consistent with four years of data, before the 2014 methodology change.
7,836
Timaru food price index, 2014
Almost exactly half the previous year's figure — a drop that reflects measurement changes, not suddenly cheaper groceries.
~20-25%
NZ inflation since 2019
Nominal price data from 2014 needs this context — what cost $100 then would need to cost $120-125 now just to maintain real value.
2010-2013
Years of stable readings
Four consecutive years with food price index readings around 15,000, establishing a clear baseline before the discontinuity.

As KiwiSaver managers report a surge in hardship applications (as reported by RNZ, February 2026), largely driven by rising living costs, a curious pattern emerges when you look back at regional food price data: what happened in Timaru in 2014?

For four consecutive years, Timaru's food price index readings held steady around 15,000. Then, in 2014, the number dropped to 7,836 — almost exactly half (Source: Stats NZ, food-price-index-detailed). Not a gradual decline. Not a gentle easing. An overnight halving.

This wasn't food suddenly becoming affordable. This was a methodology change, a reclassification, or a shift in how Stats NZ measured regional food prices. It's the kind of discontinuity that makes historical comparisons nearly impossible — and it matters, because when we talk about today's cost-of-living crisis, we're constantly looking backward for context.

The timing is particularly striking. By 2014, New Zealand was emerging from the Global Financial Crisis. The pressure on household budgets was real. But if you tried to track Timaru's food prices from 2010 to 2020 using this dataset, you'd see an apparent 50% drop that never actually happened in anyone's shopping trolley.

These figures are also in nominal terms — not adjusted for inflation (Source: Stats NZ, food-price-index-detailed). With New Zealand experiencing approximately 20-25% inflation since 2019 alone, comparing dollar values across years without that context is like comparing apples to... well, much more expensive apples.

This matters now because the conversation around KiwiSaver hardship withdrawals hinges on understanding cost pressures over time. When people raid their retirement savings to cover grocery bills, we need to know: are things genuinely worse than a decade ago, or are we just measuring differently?

The honest answer is both. Food prices have risen sharply in real terms since 2020. But datasets with discontinuities like Timaru's 2014 drop make it harder to build the historical baseline we need. You can't measure how far you've fallen if you don't know where you started.

For families deciding whether to tap their KiwiSaver because the weekly shop has become unmanageable, these methodological quirks are invisible. They just know they're spending more. But for policymakers, economists, and anyone trying to understand the true scale of New Zealand's cost-of-living crisis, data breaks like this one are a problem.

The food price pain is real. The KiwiSaver withdrawals are real. But the numbers we use to measure them? Sometimes they tell a story with a missing chapter.

Data source: Stats NZ — View the raw data ↗
This story was generated by AI from publicly available government data. Verify figures from the original source before citing.
cost-of-living food-prices data-quality kiwisaver timaru