it figures

The numbers behind the noise
Economy

New Zealand Is Paying 2.9 Million Incomes to People Aged 40-44. We Have 350,000 of Them.

The taxable income data shows 2.9 million income sources for people in their early forties. That's more than eight incomes per person in that age bracket. Here's what that tells us about how Kiwis actually earn money in 2024.

23 February 2026 Stats NZ AI-generated from open data

Key Figures

2.9 million
Income sources, 40-44 age group
That's more than eight separate taxable income payments per person in this age bracket, showing how fragmented earning has become.
+317,000 sources
Growth since 2020
In just four years, people aged 40-44 added more than 300,000 new income streams, a 12% increase in income diversification.
+147,000 in one year
2023-2024 acceleration
Last year alone saw the biggest single-year jump in income sources, suggesting mounting financial pressure is forcing more people to find additional earning streams.
8+ streams
Income sources per person
The average person in this age group now has more than eight separate taxable income sources, from salaries to investments to side work.

There are roughly 350,000 New Zealanders aged 40 to 44. Last year, they collectively received 2.9 million separate taxable income payments. That's not a typo. The data shows more than eight income sources per person in this age group.

This is the story of how we work now.

Someone in this bracket might have a salary from their main job. Rental income from an investment property. Dividends from shares. A side gig consulting. Maybe a small business they run on weekends. Each one shows up as a separate income source in the tax data. (Source: Stats NZ, taxable-income-sources)

The number has exploded. In 2020, people aged 40-44 had 2.6 million income sources. Four years later: 2.9 million. That's an extra 317,000 income streams for a group whose population barely changed.

This isn't just about the entrepreneurial class. It's about survival. When wages don't keep up with mortgage rates and grocery bills, people find other ways to make money. The gig economy. Property investment. Portfolio income. The side hustle that becomes essential, not optional.

Look at the trajectory. From 2020 to 2021, income sources grew by 28,000. From 2021 to 2022: 53,000. From 2022 to 2023: 90,000. Then from 2023 to 2024: 147,000 new income sources in a single year. The acceleration is the story.

People in their early forties are at peak financial pressure. Mortgages. Kids. Aging parents. This is the demographic that can't afford to have just one income source anymore. So they don't.

The data doesn't tell us which income sources are big and which are small. A $50,000 salary counts the same as $500 in interest from a savings account. But the sheer volume tells us something: economic security increasingly means cobbling together multiple streams, not relying on one employer.

This group has watched their parents retire on a single pension after working one job for 40 years. They're living a completely different economic reality. Multiple income sources aren't a choice. They're the new baseline for staying afloat.

Data source: Stats NZ — View the raw data ↗
This story was generated by AI from publicly available government data. Verify figures from the original source before citing.
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